Data protection

1) Collection of personal data and contact details of the person responsible

1.1 Here we inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Bernhard Steiner, Weidachstraße 4, 87538 Obermaiselstein, Germany, Tel.: +4916093434540, Email: info@edda-stoneware.com. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

2) Data collection when you visit this website

When you use this website, we collect data that your browser transmits to our server (so-called “server log files”). When you access this website, we collect the following data, which is technically necessary for us to display the website to you:

  • This website

  • Date and Time

  • Amount of data sent in bytes

  • Source/reference from which you came to the page

  • Browser used

  • Operating system used

  • IP address used (if necessary: ​​in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting

We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”) for the purpose of hosting and displaying the online shop on a basis Processing on our behalf. All data collected on our website is processed on Shopify’s servers. As part of Shopify's aforementioned services, data may also be processed further on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the event that data is transferred to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information about Shopify's data protection can be found at the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify only takes place within the scope stated below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable you to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. You can find out how long each cookie is stored in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to implement the contract, in accordance with Art. 6 Para. 1 lit in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-allow-and-reject
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact us

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when a contact form is used can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Article 6 (1) (b) GDPR. Your data will be deleted after your request has been processed. This is the case if it can be seen from the circumstances that the matter in question has been conclusively clarified and if there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account and for contract processing

In accordance with Article 6 Paragraph 1 Letter b of the GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked in consideration of tax and commercial law retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or reserve the right to further use of your data as permitted by law on our part became.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email in which you will be asked to confirm that you want to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. When you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for advertising purposes via the newsletter. You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned at the beginning. Once you have unsubscribed, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Newsletter dispatch via Shopify Email

Our email newsletters are sent via the technical service provider Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc., to whom we will send your data provided when registering for the newsletter pass along. This transfer is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR and serves our legitimate interest in using an advertising-effective, secure and user-friendly newsletter system. Please note that your data is usually sent to a server Shopify Inc. in Canada and stored there.

Shopify Inc. uses this information to send newsletters on our behalf. Shopify Inc. does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.
To protect your data in the USA, we have a data processing agreement with Klaviyo (“Data Processing Agreement”), in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and in particular not to third parties to pass on.

The privacy policy of Shopify Inc. can be viewed here: https://www.shopify.com/legal/privacy

7.3 - Advertising by post
Based on our legitimate interest in personalized direct advertising, we reserve the right to use your first and last name, your postal address and - if we have received this additional information from you as part of the contractual relationship - your title, academic degree, year of birth and professional, Industry or business name in accordance with Art. 6 Para. 1 lit. f GDPR and use it to send interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time by sending a corresponding message to the person responsible.

8) Data processing for order processing

8.1 To process your order, we work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent that this is necessary to deliver the goods. We pass on your payment data to the commissioned credit institution as part of payment processing, provided this is necessary for payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for passing on the data is Article 6 Paragraph 1 Letter b GDPR.

8.2 Use of special service providers for order processing and processing

-Billbee
The order is processed via the service provider “Billbee” (Billbee GmbH, Paulinenstrasse 54, 32756 Detmold). Name, address and, if applicable, other personal data will be passed on to Billbee exclusively for the purpose of processing the online order in accordance with Article 6 Paragraph 1 Letter b of the GDPR. Your data will only be passed on to the extent that this is actually necessary to process the order. Details about Billbee's data protection and its data protection declaration can be found on Billbee's website at "billbee.io".
- DHL Fulfillment
The order is processed via the service provider DHL Home Delivery GmbH, Sträßchensweg 10, 53113 Bonn as part of “Shipping by DHL Fulfillment”. Your personal data will be passed on to DHL Fulfillment exclusively for the purpose of processing the online order in accordance with Article 6 (1) (b) GDPR.
- Shopify Order Printer
For the accounting and logistical organization of orders, we use the “Order Printer” service from Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”) for automated creation of invoices, receipts, shipping labels and other business documents. If personal order data is processed via the service to prepare these documents, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR exclusively for the proper processing of online orders.

8.3 Use of payment service providers (payment services)

-Apple Pay
If you choose the “Apple Pay” payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function of your device running iOS, watchOS or macOS by debiting a payment card stored with “Apple Pay”. Apple Pay uses security features built into your device's hardware and software to protect your transactions. In order to approve a payment, you must enter a code previously specified by you and verify it using the “Face ID” or “Touch ID” function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the payment. Encryption ensures that only the website through which the purchase was made can access the payment details. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.
Apple retains anonymized transaction information, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the “Google Pay” payment method from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed via the “Google Pay” application on your device with at least Android 4.4 (“KitKat”) operated mobile device with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). In order to approve a payment via Google Pay in the amount of more than €25, you must first unlock your mobile device using the verification measure that has been set up (e.g. facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a unique transaction number to the originating website, which is used to verify a payment made. This transaction number does not contain any information about the real payment details of your payment methods stored with Google Pay, but is created and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google only acts as an intermediary to process the payment process. The transaction is carried out exclusively between the user and the source website by debiting the payment method stored with Google Pay.
If personal data is processed during the transfers described, the processing takes place exclusively for the purpose of payment processing in accordance with Article 6 (1) (b) GDPR.
Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the goods or services purchased provided by the merchant, photographs that you included with the transaction, the name and email address of the seller and buyer, respectively. the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Article 6 (1) (f) GDPR based on the legitimate interest in proper accounting, verification of transaction data and the optimization and functionality of the Google Pay service.
Google also reserves the right to combine the processed process data with other information that is collected and stored by Google when you use other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
If you select a Klarna payment service, payment is processed via Klarna Bank AB (publ) [ https://www.klarna.com/de] , Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). In order to enable payment to be processed, your personal data (first and last name, street, house number, zip code, city, gender, email address, telephone number and IP address) as well as data relating to the order are used (e.g. invoice amount, item, delivery type) will be passed on to Klarna for the purpose of identity and creditworthiness checks, provided that you have expressly consented to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR as part of the ordering process. You can see which credit agencies your data can be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be used in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for those affected based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for those affected based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Master payment
If you select the payment methods "Direct debit" and/or "Delivery on account" and/or "Instalment purchase" via Masterpayment, you will be asked to provide your personal data (first and last name, street, house number, postal code, city, date of birth) during the ordering process , email address, telephone number and, in the case of direct debit, the specified account details). In order to protect our legitimate interest in determining the solvency of our customers, we will send this data to Masterpayment LTD, 483 Green Lanes, London, N13 4BS, Great Britain ( "Masterpayment"). Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment history), Masterpayment checks whether the payment option you have selected can be granted with regard to payment and/or default risks. In addition to Masterpayment's internal criteria in accordance with Article 6 Paragraph 1 Letter f of the GDPR, identity and creditworthiness information from the following credit agencies can also be included in the decision as part of the application review:
- CCreditreform Boniversum GmbH, Hammfelddamm 13, 41460 Neuss, Tel.: +49 (0)2131-109-501, Fax: -557
- CRIF Bürgel GmbH, Friesenweg 4, House 12, 22763 Hamburg, Tel.: +49 (0)40-89803-0, Fax: -419
- SCHUFA Holding AG, Kormoranweg 5, D-65201 Wiesbaden, Tel.: +49 (0)611-9278-0, Fax: -109
The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to the person responsible for data processing or to Masterpayment. However, Masterpayment may still be entitled to process your personal data if this is necessary for contractual payment processing.
-Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal, we pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22- as part of the payment processing. 24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”), further. The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. Further data protection information, including information about the credit agencies used, can be found in PayPal's data protection declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered via the payment service provider Shopify Payments, the payment is processed via the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we communicate the information you provided during the ordering process, together with the information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Article 6 Paragraph 1 Letter b GDPR. Your data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information about Shopify Payments’ data protection can be found at the following internet address: https://www.shopify.com/legal/privacy .
Data protection information about Stripe Payments Europe Ltd. You will find here: https://stripe.com/de/privacy

9) Use of social plugins

9.1 Facebook plugins with Shariff solution

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to the Facebook servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in Facebook's data protection information: https://www.facebook.com/policy.php

9.2 Instagram plugin as a Shariff solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to Instagram's servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Instagram page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your related rights and setting options to protect your privacy can be found in Instagram's data protection information: https://help.instagram.com/155833707900388/

9.3 LinkedIn plugin as a Shariff solution

Our website uses so-called social plugins (“plugins”) from the online service LinkedIn, which is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to LinkedIn's servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the LinkedIn page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of data collection and the further processing and use of the data by LinkedIn as well as your related rights and setting options to protect your privacy can be found in LinkedIn's data protection information: https://www.linkedin.com/legal/privacy-policy

9.4 Pinterest plugin as a Shariff solution

So-called social plugins (“plugins”) from the Pinterest social network are used on the seller’s website, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).

In order to increase the protection of your data when you visit our website, these buttons are not fully integrated into the page as plugins, but rather simply using an HTML link. This type of integration ensures that no connection is established to Pinterest's servers when you access a page on our website that contains such buttons. When you click on the button, a new browser window opens and calls up the Pinterest page, where you can interact with the plugins there (if necessary after entering your login data).

The purpose and scope of data collection and the further processing and use of the data by Pinterest as well as your related rights and setting options to protect your privacy can be found in Pinterest's data protection information: https://about.pinterest.com/de/privacy-policy

10) Use of social media

Using Vimeo videos

Plugins from the video portal Vimeo from Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated into our website. If you access a page on our website that contains such a plugin, your browser establishes a direct connection to Vimeo's servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted from your browser directly to a Vimeo server in the USA and stored there.
If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as clicking the start button on a video), this information is also transmitted directly to a Vimeo server and stored there.

The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to directly assign the data collected via our website to your Vimeo account, you must log out of Vimeo before visiting our website.

The purpose and scope of data collection and the further processing and use of the data by Vimeo as well as your related rights and setting options to protect your privacy can be found in Vimeo's data protection information: https://vimeo.com/privacy

For videos from Vimeo that are embedded on our site, the tracking tool Google Analytics from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo's own tracking, which we do not have access to and which we cannot influence. Google Analytics uses so-called “cookies” for tracking. These are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.

This processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on Vimeo's legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website.

11) Online Marketing

11.1 Facebook Pixel for the creation of custom audiences with extended data comparison (without cookie consent tool)
Within our online offering, the so-called “Facebook Pixel” from the social network Facebook is used in the extended data comparison mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
Based on their express consent, if a user clicks on an ad placed by us on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. After being redirected, this URL parameter is then written into the user's browser via a cookie, which our linked page sets itself. In addition, this cookie records specific customer data such as the email address, which we collect on our website linked to the Facebook ad during processes such as purchasing, account logins or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with extended data comparison in order to show the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products). determined based on the websites visited) which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with extended data comparison, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and do not appear annoying. This allows us to further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called “conversion”). Compared to the standard version of Facebook Pixel, the extended data matching function helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines ( https://www.facebook.com/about/privacy/ ). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if express consent is given in accordance with Article 6 (1) (a) GDPR.
Consent to the use of the Facebook Pixel may only be given by users who are older than 16 years old. If you are younger, we ask that you ask your guardians for permission.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; this may also be transmitted to the Facebook Inc. servers in the USA. You can revoke your consent at any time by deactivating Facebook pixel tracking. For this purpose, you can set an opt-out cookie, which deactivates Facebook pixel tracking, by clicking on the link below:
Disable Facebook Pixel
This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the link above again.

11.2 LinkedIn Insight

This website uses the retargeting and conversion tool from LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, which can be used to display personalized advertisements on the “LinkedIn” platform to visitors to this website.
For this purpose, when you visit our website, a cookie, a small text file, is placed on your device's browser, which loses its validity after 120 days. If the user visits certain pages of this website and is logged into their LinkedIn account at the same time, a connection is established to LinkedIn's servers, through which interest-based advertising can be displayed on the platform. At the same time, the cookie makes it possible to create anonymous reports on the performance of advertisements on LinkedIn as well as information on website interaction, which is provided to us and LinkedIn.
Advertising will not be displayed or statistical reports will be created if the user is not logged into their LinkedIn account at the same time when visiting this website.
The information collected using the cookie never allows the respective user to be personally identified.
The information is transmitted in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in targeted advertising and the statistical evaluation of the success of product advertisements on LinkedIn and thus serves to optimize our online offering.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie using the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click on the link above again.

You can find further information about LinkedIn's data protection regulations at the following internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

11.3 LinkedIn Marketing Solutions

On our website we use “LinkedIn Marketing Solutions”, a service provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter “LinkedIn”). This makes it possible to point visitors to our website to additional content based on their usage behavior on the social network LinkedIn, which is likely to correspond to the respective user interests. This content is displayed on the basis of a cookie-based analysis of previous usage behavior, but no personal data is stored. For this interest-based content determination, cookies, i.e. small text files, are stored on your computer or mobile device in order to collect pseudonymized data about your surfing behavior and thus adapt the content individually to the stored information.
If the information collected and evaluated has a personal reference, processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in displaying personalized page content and in market research.
The information can be assigned to the user using additional information that LinkedIn has stored about the user, for example due to the ownership of an account on the social network “LinkedIn”. LinkedIn uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's LinkedIn account. LinkedIn can also combine the information collected via cookies with other information that LinkedIn has collected via other websites and/or in connection with the use of the social network “LinkedIn” and thus create pseudonymized usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
You can prevent LinkedIn from collecting the above-mentioned information by setting an opt-out cookie on one of the websites linked below:
https://www.linkedin.com/psettings/guest-controls
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” integrated on this website.
Further information about LinkedIn's data protection regulations can be found on the following website: https://www.linkedin.com/legal/privacy-policy

12) Web analytics services

Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called “cookies”, which are text files that are stored on your device and enable your use of the website to be analyzed. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; this may also be transmitted to the servers of Google LLC. come to the USA.
This website uses Google (Universal) Analytics exclusively with the “_anonymizeIp()” extension, which ensures anonymization of the IP address by shortening it and excludes any direct reference to a person. Through the extension, your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Google Analytics also enables the creation of statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and with the use of third-party information via a special function, the so-called “demographic characteristics”. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized targeting of marketing measures. However, records collected using “demographic characteristics” cannot be assigned to a specific person.
Details about the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of Google Analytics cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information about Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals we can have Google create cross-device reports (so-called “cross device tracking”). If you have activated “personalized ads” in your settings in your Google account and you have linked your internet-enabled devices to your Google account, Google can monitor user behavior if you have given your consent to the use of Google Analytics in accordance with Art. 6 Para. 1 lit. a GDPR (see above) analyze across devices and create database models based on this. The logins and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you first clicked on an ad and on which device the associated conversion took place. We do not receive any personal data from Google, but only statistics created on the basis of Google Signals. You have the option to deactivate the “personalized ads” function in the settings of your Google account and thus turn off cross-device analysis. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
You can read more information about Google Signals here: https://support.google.com/analytics/answer/7532985?hl=de

13) Retargeting, remarketing, referral advertising

Microsoft Advertising
This website uses the “Microsoft Advertising” conversion tracking technology from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft will place a cookie on your computer if you have accessed our website via a Microsoft Advertising ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page).
The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
You can find further information about Microsoft's data protection regulations at the following internet address: https://privacy.microsoft.com/de-de/privacystatement

Microsoft Advertising Universal Event Tracking
This website uses the Universal Event Tracking conversion tracking technology “Microsoft Advertising” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA).
To use Universal Event Tracking, a tag is stored on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected to Microsoft. The purpose of this is that certain predefined goals such as purchases or leads can be statistically recorded and evaluated in order to make the orientation and content of our offers more relevant to our interests. The tags are never used to personally identify users.
All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. Without this consent, Microsoft Advertising will not be used during your visit to the site.
You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.
You can find further information about Microsoft Advertising's data protection regulations at the following internet address: https://privacy.microsoft.com/de-de/privacystatement

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Article 6 (1) (f) GDPR.
Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you display on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.
Details about the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/onweb/
You can find further information and the data protection regulations regarding advertising and Google here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, deactivate this service in the “cookie consent tool” provided on the website or, alternatively, follow the option described above to object.

Pinterest retargeting pixels
This website contains a pixel (Pinterest tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”) integrated. With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in a pseudonymized form. If personal data is also processed, this happens This is based on our legitimate interest in displaying personalized advertising in accordance with Art " has been stored about the user. Pinterest uses an algorithm to analyze surfing behavior and can then display targeted product recommendations as personalized advertising banners on the user's Pinterest account. Pinterest can also combine the information collected via the pixel with other information that Pinterest provides via other websites and/or in connection with the use of the social network “Pinterest”, and thus create pseudonymized usage profiles. Under no circumstances can the information collected be used to personally identify visitors to this website.
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating pixel tracking in the “Cookie Consent Tool” integrated on this website.
If necessary, data collected via the pixel may be transmitted to Pinterest Inc. servers in the USA. Further information on data protection at Pinterest Europe Limited can be found here: https://policy.pinterest.com/de/privacy-policy

Pinterest tag conversion tracking
This website uses the conversion tracking technology “Pinterest Tag” from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland (“Pinterest”).
If you came to our website from a pin on Pinterest, we will place a cookie on your computer that interacts with a “tag” that is also implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected to pages on this website from a pin on Pinterest and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is carried out, your browser sends an HTTP request from the cookie to Pinterest's server via the Pinterest tag, with which certain information about the action (including type of action, time, browser type of the device) is transmitted.
Through this transmission, Pinterest can create statistics about usage behavior on our website after being redirected from a Pinterest pin, which we use to optimize our offering.
If personal user data is processed, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product advertisements on Pinterest and the purchasing behavior of users and thus serves to optimize our online offering.
However, we do not receive any information that can be used to personally identify users.
If you do not want to participate in tracking, you can object to this by deactivating the Pinterest tag conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the opt-out page for EU consumers http://www.youronlinechoices.com/de/praferenzmanagement/
check whether advertising cookies are set by Microsoft in your browser and deactivate them.
You can find further information about Pinterest's data protection regulations at the following internet address: https://policy.pinterest.com/de/privacy-policy
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

14) Other

14.1 - DATEV
To carry out the accounting, we use the cloud-based accounting software from DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg (“DATEV”).
DATEV processes incoming and outgoing invoices as well as our company's bank transactions in order to automatically record invoices, match them to the transactions and create financial accounting from them in a semi-automated process.
If personal data is also processed, the processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.
Further information about DATEV, the automated processing of data and the data protection regulations can be found at https://www.datev.de/web/de/m/ueber-datev/datenschutz/

14.2 Pandects
This service provider uses the Shopify app to obtain effective user consent for cookies and cookie-based applications that require consent. Pandectes GDPR Compliance ” by Pandectes, Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1, 74626, Estonia.
By integrating a corresponding JavaScript code, users are shown a banner when they access the page, in which they can click to give consent for cookies and/or cookie-based applications. By using the tool, all cookies/services requiring consent are only loaded when the respective user gives their consent by checking the box. This ensures that such cookies are only set on the user's device if consent has been given.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is not processed here.

14.3 - Adobe Fonts (Typekit)
This site uses so-called web fonts for the uniform display of fonts, which are provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (“Adobe”). When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
For this purpose, the browser you use must connect to Adobe's servers. This may also result in personal data being transferred to Adobe’s servers in the USA. In this way, Adobe becomes aware that our website was accessed via your IP address. The use of Adobe Fonts is in the interest of a uniform and attractive presentation of our online offerings. This represents a legitimate interest within the meaning of Article 6 Paragraph 1 Letter f of the GDPR. If your browser does not support web fonts, a standard font will be used by your computer.
For more information about Adobe Fonts, see https://fonts.adobe.com/ and in Adobe's privacy policy: https://www.adobe.com/de/privacy.html

14.4 Google reCAPTCHA

On this website we also use the reCAPTCHA function from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This function is primarily used to distinguish whether an entry is made by a natural person or whether it is improperly processed through machine and automated processing. The service includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google and is carried out in accordance with Art. 6 Para. 1 lit. f GDPR on the basis of our legitimate interest in determining individual personal responsibility on the Internet and avoiding misuse and spam. As part of the use of Google reCAPTCHA, personal data may also be transmitted to the servers of Google LLC. come to the USA.

You can find further information about Google reCAPTCHA and Google’s privacy policy at: https://www.google.com/intl/de/policies/privacy/

To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

14.5 - Google Maps
On our website we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Maps is a web service for displaying interactive (land) maps to visually display geographical information. By using this service, our location will be displayed to you and any journey will be made easier.
When you access the sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also result in a transmission to the servers of Google LLC. come to the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your profile to be associated with Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them. The collection, storage and evaluation are carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google when using Google Maps, you also have the option of completely deactivating the Google Maps web service by turning off the JavaScript application in your browser. Google Maps and therefore the map display on this website cannot then be used.
You can read Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html You can find the additional terms of use for Google Maps at https://www.google.com/intl/de_US/help/terms_maps.html
Detailed information on data protection in connection with the use of Google Maps can be found on the Google website (“Google Privacy Policy”): https://www.google.de/intl/de/policies/privacy/
To the extent legally required, we have obtained your consent for the processing of your data as described above in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your revocation, please follow the option described above for making an objection.

15) Rights of the person concerned

15.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) towards the person responsible with regard to the processing of your personal data, with reference to the legal basis listed for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR;

  • Right to rectification in accordance with Art. 16 GDPR;

  • Right to deletion in accordance with Art. 17 GDPR;

  • Right to restriction of processing in accordance with Art. 18 GDPR;

  • Right to information in accordance with Art. 19 GDPR;

  • Right to data portability in accordance with Art. 20 GDPR;

  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;

  • Right to complain in accordance with Art. 77 GDPR.

15.2 Right to object

If we process your personal data based on our predominantly legitimate interest as part of a balancing of interests, you have the right at any time to object to this processing with future effect for reasons arising from your particular situation.

If you exercise your right to object, we will stop processing the data concerned. However, further processing is reserved if we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, fundamental rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If we process your personal data for the purpose of direct advertising, you have the right to object at any time to the processing of your personal data for the purpose of such advertising. You can exercise your objection as described above.

If you exercise your right to object, we will stop processing the data concerned for direct advertising purposes.

16) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, this data will be stored until the person concerned revokes their consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Art. 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the data subject exercises his or her right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons provide evidence for the processing that outweighs the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until the person concerned exercises their right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.